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February
12

Update on eXp False Advertising

RE/MAX LLC is responding forcefully to the misleading advertising recently showing that eXp Realty was #3 in the Dallas market. According to actual MLS stats, eXp did not even make the top 10 brokerages in North Texas, although it has over 1,000 agents in the region. The average eXp agent closes only 3.8 homes annually whereas RE/MAX agents close on average 17 homes. The actual MLS stats for the Dallas-Ft Worth area based on closed transactions in 2018 for the top 6 brand names are as follows:

 

2018

 

 

MARKET SHARE %

 

MLS VOLUME

 

 

 

 

TOTAL

100%

$74,509,245,334

1

Keller Williams

 

 

15.71%

$11,704,140,240

2

RE/MAX

 

 

 

6.80%

$5,068,502,703

3

Ebby Halliday

 

 

5.88%

$4,378,048,294

4

Coldwell Banker

 

 

4.78%

$3,562,663,920

5

Century 21

 

 

3.96%

$2,950,193,818

6

Briggs Freeman Sotheby's  

 

2.79%

$2,076,346,087

               
February
11

Keller Williams Orders Purge of Thousands of

Haunted by rosters of inactive, unlicensed and deceased agents, KW President Josh Team confirmed the company will purge names nationwide

Real estate franchise Keller Williams has been growth-obsessed over the past decade, but according to multiple sources, its 190,000-plus associates ranks are filled with former agents and, in at least one instance, even deceased agents.  Multiple sources told Inman that it's been an unspoken company policy at Keller Williams to keep agents on the roster — long after they are no longer associated with the company.  Keller Williams President Josh Team confirmed to Inman Monday that the rosters of market centers — what Keller Williams calls franchises — across the country are partially populated by agents no longer with the company.  Multiple sources cited that they believe as many as 30 percent of Keller Williams' current agents — roughly 55,000 agents — are what is known as "ghost agents," meaning they're on the roster but no longer licensed Keller Williams agents.

"It's been rumored by many, and known by some, that most of the rosters have what everyone refers to as 'ghost agents' on them," a source with direct knowledge of some of the inner-workings of Keller Williams told Inman. "It was something that nobody was allowed to talk to, and people were encouraged not to remove them, or if they were going to remove them, just remove a few a month so it doesn't look like you're not growing."  "I wouldn't be surprised if after January and February when they remove them, there are at least 30 percent fewer agents," the source told Inman in a later phone call. A former franchise owner at Keller Williams told Inman the practice of inflating agent count by leaving "ghost agents" on the rolls was rampant and persistent. "The entire push from the company had been around agent count, obviously everybody knows that," the former franchise owner said.

  • Inman News, February 5, 2019
November
26

Realtor Association Becomes First in Nation to Offer Health Plan

Baldwin County Association of Realtors in Alabama will offer group health, dental and vision insurance to its 2,300 members. Other Realtor groups expected to follow suit nationwide

Baldwin County Association of Realtors in Alabama will offer group health, dental and vision insurance to its 2,300 members. Other Realtor groups expected to follow suit nationwide

Earlier this month, the National Association of Realtors announced there was no national solution to affordable health care coverage for the trade group's nearly 1.4 million members.  But that hasn't stopped a local Realtor association in Southern Alabama from coming up with its own solution. The Baldwin County Association of Realtors says it's the first in the nation to offer group health, dental and vision insurance to its 2,300 members.  From Nov. 15 through Dec. 28, Baldwin Realtors will be able to sign up for coverage starting Feb, 1, 2019 through Blue Cross and Blue Shield of Alabama.

"Being able to offer health, dental, and vision insurance to our membership is one of the most defining accomplishments of my career," said Sheila Dodson, the association's CEO, in a statement.  "Knowing that independent contractors are not able to provide for their families or themselves in this vital way has always been a difficult problem for the Realtor industry. It is great to partner with Blue Cross and Blue Shield to offer premium coverage for our members, affiliates, and their staffs."

Health insurance is a top concern for many in the real estate industry. Approximately 86 percent of Realtors in the United States are independent contractors, according to NAR, meaning that, in a land where employer-based health insurance reigns, most agents are left to fend for themselves finding health care in the open market.

According to NAR's 2018 Member Profile, 21 percent of Realtors are uninsured, 45 percent of Realtors pay for health insurance out of pocket and 30 percent are covered by a spouse or partner.  Only 4 percent (salaried agents) receive health coverage through their firm.

According to Troy Wilson, 2018 president of the Baldwin County association, members had long been asking for group health insurance plans, but "until recently it was never even an option."

That changed in June, when the U.S. Department of Labor announced health care reform to modify the legal definition of "employer" to include "working owners" — i.e., self-employed individuals with no employees — and to allow small businesses and independent contractors, such as real estate agents and Realtors, to band together based on location or industry to strengthen their buying power into association health plans.

"The size of the pool was key to getting the great benefit, which needed to be 2,000 or more," Wilson said in a phone interview.  The Baldwin County association did not consider teaming up with another trade association, local Realtor association, the state Realtor association or NAR on this due to the logistics that would be involved, according to Wilson.

It was a "high priority" for the Baldwin association to be able to offer an AHP to its members for the beginning of the year and if the association tried to grow its pool, "we knew it would take longer," he said.  "It's no different than a consideration of a new software system. It's not like anything like this exists anywhere out there. Someone needed to organize it," Wilson said.

"We would be open to other options like this in the future," he added. "Our assumption is that others are probably working on it too."

Asked whether Baldwin Realtors' was indeed the first Realtor association to offer group health insurance and whether there were any updates to a possible national solution, NAR spokesperson Jane Dollinger said in an emailed statement:

"NAR has long been advocating for health insurance solutions for real estate professionals, including association health plans. Legal uncertainty brought on by the pending lawsuit filed by a dozen attorneys general across the country, combined with varying state regulatory requirements currently makes it difficult to find and develop a national insurance option because of how such plans may be implemented and treated in each state," she said.

"However, this means there has been broader success by state and local associations, such as through small group market options, association health plans or other insurance solutions. More success at the state and local levels will set the example for others to follow and lay the foundation for a potential national solution down the road."

What's covered?

Under the reform, association health plans are to be governed by the same rules as private employer policies, not Affordable Care Act (a.k.a. Obamacare) rules, which means potentially cheaper coverage than what's available in the ACA marketplace, but also potentially weaker protections.   This is why a dozen state attorneys general have sued the Trump administration in an effort to block the reform. They are afraid the cheaper, leaner plans will siphon off younger, healthier consumers from the ACA markets and that the new rule will lead to a spike in insurance fraud and insolvencies, according to Modern Healthcare.

The plans available to Baldwin Realtors, however, are ACA-compliant and cover the essential health benefits under the ACA, including prescription drugs, maternity care, and mental health and drug treatment. Members will also not be barred or charged more for pre-existing conditions, Wilson said.  "It is compliant. It covers everything. It offers the same coverage as if someone were to do open enrollment through Blue Cross [and] Blue Shield. All we're doing is facilitating the group," Wilson said.

The association's health plans are potentially better for some members than individual or small group plans available through ACA exchanges because they may be cheaper overall and age won't be a factor in cost, according to Wilson.  "The only condition to be allowed in the group coverage is you have to be a member of the association in good standing. There's no health screening or anything like that. Everyone is charged the exact same," regardless of age, gender, location, or job title, Wilson said. Affiliate members of the association — i.e. members who are not real estate licensees, such as mortgage brokers — are also eligible to participate, Wilson added.

Tim Hudnall, district account representative at Blue Cross and Blue Shield of Alabama, confirmed that Baldwin's AHP was ACA compliant and that all essential benefits are covered. "That's all we sell," he said.  Asked whether the Baldwin association had to go through the state to create the AHP, Wilson said no, but that the trade group did hire a third-party vendor — Lockard & Williams Insurance Services Inc. — to supply a secure portal for enrollment and handle billing.  "That way the member is never compromised on any personal information and the association never has access to any information," Wilson said.

What are the costs?

The Baldwin association offers two health plans, one with a $3,000 deductible annually that starts at $437 per month for an individual and one with a $500 deductible annually that starts at $525 per month for an individual.

Each of the two plans offer four coverage options: individual, individual and spouse, individual and a dependent, or full family coverage. For family coverage the deductibles go up to $6,000 and $1,000 respectively. The deductible does not apply to office visits, annual wellness exams or prescriptions. Vision and dental coverage can be purchased separately.  "If you're only covering one person, it's $525 for one person, if you and a spouse it's maybe $100 more and then if a full family it's probably like $1,100. But there's no differentiation between member to member," Wilson said.

The association is not subsidizing any of the plans and both are under Blue Cross and Blue Shield of Alabama.   "The other real benefit in group coverage is with a larger group you tend to have a more sustained premium year over year. You typically don't get as much fluctuation in the premiums," Wilson said.

The association is not sure how many of its members are uninsured. Nonetheless, Wilson believes the AHP will offer "a large portion of the association" a better option than what they have now. "There are some people that have group coverage through a spouse or through another employer. For them those other options are going to be better," Wilson said.

"But for roughly 40 or 45 percent of the association, this would be a better plan for them. Most importantly, it's going to allow coverage for some people that never had an option before from an affordability standpoint."

He knows of one member who has said the AHP will save him nearly $12,000 a year with better coverage. In his own case, Wilson currently has a Blue Cross and Blue Shield family plan and said he will save $2,340 annually on the new AHP plan and his deductible will be lower.  Providing group health insurance benefits is going to be life changing for many of our members and their families," Wilson said in a statement. "This type of benefit, when utilized, can deliver value daily that is impossible to fully quantify. I'm am very proud to be a part of the leadership team who assisted in this monumental initiative."

Blue Cross and Blue Shield's Hudnall said there was "no way" to compare the Baldwin association's AHP costs to the cost of purchasing insurance through an ACA exchange because on the exchange, costs are based on an individual's age, while in the AHP, the cost is based on the average age of the members as a whole.  Wilson said the AHP is written for an average age of 57 based on a census of the association, but he's not sure if that reflects the actual average age of the membership. (The median age of Realtors overall is 54, according to NAR's 2018 Member Profile.)

For younger people, costs would probably be lower on the ACA exchange, Hudnall said, while for older people he expected the AHP to be "pretty competitive."  After seeing some of the insurance renewal letters the Baldwin association shared, Hudnall said, "This seems like it's going to save some of the folks over there a lot of money." 

Anticipating 'a lot of activity'

Other Realtor associations are likely to follow Baldwin's lead. Hudnall said Blue Cross and Blue Shield of Alabama has been offering quotes to other Realtor associations and other trade associations in the state, but he's not sure if any others have signed up.  "This is really new. I know it's something that's going to have a lot of activity. I imagine there will be more pretty soon," he said.

Because associations don't have information on prior insurance claims to submit, then demographics — including age — are a portion of the consideration for the premium, according to Hudnall.  Groups with more older folks, such as Realtor associations, would typically be charged more than a trade association with younger members. "Older people tend to spend a little bit more in medical care," he said.  The company aims to sign up close to 500 members in an AHP. "The more people in the plan the better stabilized it will be going forward," Hudnall said.

Inman News, November 21, 2018

 

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